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| If promoting | |
| your company, product, or cause through publicity is not part of your marketing effort, you are missing out on literally thousands of dollars worth of media exposure that is out there for the taking. | |
| The news industry can't afford to go out and source every story idea that they cover. Radio and Television, Newspapers and Magazines, count on a steady stream of story ideas by way of News Releases to help them deliver interesting and newsworthy stories to their audience. | |
| Team up with us and we'll help you put together a plan that soon has your organization enjoying its fair share of the publicity pie. | |
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| Smart Spending: | |
| Mounting an effective publicity campaign is inexpensive when compared to the cost of purchasing broadcast time or print space. Especially when you factor in the production costs of your broadcast material or print ads. This huge disparity in cost is such that you'll feel as if you've won the lottery when the press picks up your material, and you have! And the best part is the odds are much better than any lottery. | |
| More Audience Attention: | |
| We're so bombarded with advertising that we tend to tune it out or pass over it. Yet most of us will pay attention to a news story. And news stories tend to be more believable than advertising. Nothing beats the value of third-party endorsement. It's something you can't buy. Advertising, the marketing vehicle all companies board, is often looked at cynically, as just someone tooting their own horn. Publicity gets results! | |
| Image Building: | |
| You can use publicity to create, build and elevate, your public profile and persona. | |
| Regular exposure in the media legitimizes your business or group. Not only does this serve to attract new customers or clients, but also can attract good employees and other companies that want to align themselves with you! | |
| Moreover, the value of this exposure lives on. A press clipping can be included in mailings, blown up and framed for the office walll, posted in a show window. Quotes can be highlighted in promotional material. Tapes of radio and TV coverage can be played for clients and customers. | |
| Become a Media Source: | |
| With repeated exposure in the media you can become recognized as a knowledgeable expert in your field. The go-to person the media comes courting when they need a valued quote, opinion or background information regarding happenings in your marketplace. | |
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| Every small business or club should make a point of sending out a minimum of six news releases per year. | |
Phone: (416) 825-6217 |
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Email: troy@mediaangles.com |
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